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Nonetheless, my basic concern about the phrase is that it misstates or at least obscures the basic argument for a competitive education industry. This argument doesn't depend on whether public schools are "failing" and it is not in the least affected by their "success," if that is how you wish to characterize their performance. I was a youngster in the heyday of the Model T. The Model T was not a failure; on the contrary, it was a huge success. No one would argue that carmakers should continue to make Model T's because they were successful for a long period of time. The reason they aren't made any more is that they were part of a system in which improvement was mandatory to avoid going out of business.
You might dismiss this point as hairsplitting over tactical matters, but I believe the issues are much more serious. Today, the supporters of "school choice" appear determined to find benefits, real, alleged, or nonexistent, in every project labeled "school choice"; meanwhile, the public school lobby is busily trying to publicize the deficiencies, real, alleged, or nonexistent, in the same school choice projects. The idea that the truth will emerge from this process is absurd. One side or the other will prevail politically, but the outcomes of existing school choice projects are irrelevant to the substantive argument for a competitive education industry.
Bear in mind that there are many versions of school choice, with different rationales and consequences. For example, the argument that school choice is necessary to protect religious freedom justifies vouchers for freedom of religion, but not for free market reasons.
One of the astonishing facts about the contemporary school choice movement is its failure to understand the argument for a competitive education industry. Milton Friedman, the leading proponent of school choice, argued as early as 1956 that free markets provide better services at a lower cost than government provision of the services. He also suggested that our political system cannot absorb the growing conflict over public education; far from being a unifying force, public schools are one of the most divisive social institutions that we have. Unfortunately, very few school choice proponents can articulate the conditions that are essential for market competition. I leave these conditions to a later column; in the meantime, I hope that the supporters of school choice reconsider their strategy and tactics. The measures required to achieve a competitive education industry require support from various groups who oppose it; for example, some of these groups are sympathetic to reducing the power of the teacher unions, albeit not for the purpose of promoting a competitive education industry.
It is essential to gain the support of these groups, not for "school choice" per se, but for the intermediate measures that are necessary to achieve it. We are not likely to elicit their support by labeling public schools as "failures." Indeed, school choice strategy has blundered repeatedly by its failure to offer tangible incentives to public school teachers to support school choice legislation.